In the pre-advertisement tests, the evaluation of advertising elements such as advertising messages, materials, how the message will be perceived by the target audience, the brand image and the effect of the image on the purchasing decision are taken. The results of the research guide by providing information on the need for change in advertising elements, the decision of advertising channels, brand image and advertising relationship.

Before the launch of an idea, service or product, the importance of these improvement-oriented studies, which provide insights in terms of many different elements such as the concept, logo, which is one of the main elements of marketing strategies and brand positioning for the product itself or brands, has increased even more in today's competitive world. These studies contribute to many factors such as brand image, impact on consumer preferences, time and cost savings.