Customer and Sales Analytics; It is one of the most critical parts of a company's strategic business plans or marketing plans. It is implemented through modeling studies ranging from defining target customers to determining the needs and/or behaviors of customers, from estimating the campaign/promotional effectiveness to estimating how much sales will increase/decrease.

These models, which are based on historical data through many methods such as Machine Learning and Time Series Analysis, play a fundamental role in determining sales tactics. How should I position my sales team? Which campaigns/promotions should I implement to increase sales? The answers to the questions of what will be the behavior of different target audiences in the future lie in these analyses.