Satisfaction and loyalty research, which is one of the basic tools that examines together with competitors whether the expectations of customers are met during their journey of purchasing / using products and services, maintain their importance today and are still among the indispensables of companies.

With these researches, which provide input to basic marketing and customer relations strategies, it is possible to get ideas and suggestions from customers for sustainability, and to make long-term plans by creating loyal customers.

These studies, which provide a basic framework for all companies that produce products and services, support you to take quick actions by making periodic follow-ups, especially with its structure that allows you to compare with your competitors and includes basic KPIs (NPS, Satisfaction, Meeting Expectations).

These studies are carried out by experienced mystery shoppers who have been trained through different scenarios in order to reflect the real impressions of your customers, in order to evaluate your service quality at sales/service points, in particular, the physical environment, the attitudes/behaviors of your employees, and their knowledge levels, and play an important role in ensuring your service quality. is playing.

You are evaluated with the service quality criteria specially designed for your institution, your strengths that are open to improvement are revealed, and action plans are prepared with periodically repetitive applications.

Mystery Shopper research is handled with a development-oriented perspective for corporations, and the experiences and actions developed as a result of the study are reported in detail.

With these studies, in which customer evaluations are taken after warm contact at purchase/service points, channel preferences, shopping behaviors within the point, brand preferences, campaign/promotion awareness, evaluation of stands/shelfs within the point and opinions on competitors are taken from existing experience, thus actions are designed for improvements at the point of sale. These studies are also used to determine the customer profile. It can be carried out by different methods such as face-to-face survey and observation.