Qualitative Studies

Qualitative research is done to gain in-depth information about the subject under investigation, to find the root cause, or to test a researcher's intuition about a subject. These studies, which seek answers to why and how questions, focus on collecting data that cannot be directly measured, such as emotion, thought, behavior, motivation, and past behavior. Establishing a longer and more flexible relationship with the respondent helps the researcher gain a deeper perspective.

According to the purpose of the study and the characteristics of the target audience, one-to-one interviews, group meetings, desk studies or observation methods are preferred to carry out qualitative research. The main methods used are as follows;

Workshops/Workshops
In-depth 1:1 Interviews
Focus Groups
Observation
Desk Studies
Experimentation/Companion Studies
Qualitative research maintains, its place among the indispensable data collection elements of today's business world by deepening the strategy and aiming to get real insights provided by being closer to the target audience/subject.